Recently, Snapchat implemented new user interface changes that were intended to separate interactions with friends from branded content - including that of celebrities and influencers.
One million people have signed a petition calling on Snapchat to roll back its latest redesign.
However, thousands of Snapchat users say that the new layout is hard to use.
"Many 'new features' are useless or defeat the original purposes Snapchat has had for the past years."
Users now swipe left to see and interact with their friends, and swipe right to see branded and celebrity content.
Rohan Midha, managing director of influencer marketing agency PMYB
United States of America = 228
The petition, posted on the change.org website, is one of several appealing to Snapchat to revert to its previous state.
Some users have followed a six-step procedure, which involves turning off automatic updates and reinstalling the app in order to get the "old" style Snapchat back.
"Don’t believe everything you read on the internet — unofficial workarounds to change the way Snapchat looks are temporary and can result in getting permanently locked out of your account or losing Memories 😱 For help with what’s new, go to https://t.co/j7uDxAwOrO" — Snapchat Support (@snapchatsupport) February 11, 2018
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