143 216 343 | Smartphone data tracking is more than creepy, February 7, 2018

https://theconversation.com/smartphone-data-tracking-is-more-than-creepy-heres-why-you-should-be-worried-91110
https://archive.fo/n2Pvh

Smartphones carry tracking thus, monitoring our behaviour, building a digital profile of shockingly intimate information about our personal lives.

The digital profiles they create are traded between companies and used to make inferences and decisions that affect the opportunities open to us and our lives. What’s more, this typically happens without our knowledge, consent or control.

The header : ' Smartphone data tracking is more than creepy – here’s why you should be worried' sums to 343

343 = 7 x 7 x 7

The first portion of the header sums to 432.

432 + 234 = 666

666 = 6 x 6 x 6 = 216

New and sophisticated methods built into smartphones make it easy to track and monitor our behaviour. A vast amount of information can be collected from our smartphones, both when being actively used and while running in the background. This information can include our location, internet search history, communications, social media activity, finances and biometric data such as fingerprints or facial features. It can also include metadata – information about the data – such as the time and recipient of a text message.

Different types of data can be consolidated and linked to build a comprehensive profile of us. Companies that buy and sell data – data brokers – already do this. They collect and combine billions of data elements about people to make inferences about them. These inferences may seem innocuous but can reveal sensitive information such as ethnicity, income levels, educational attainment, marital status, and family composition.