The founder of skincare brand Deciem has died, the company said in a statement on Monday.
Brandon Truaxe, 40, was behind the creation of the company best known for cult skincare line The Ordinary.
He has been recognised for his innovations in the beauty and skincare industry.
211 is the 47th prime number; Skincare Mogul = 47
Agent = 47. Authority = 47. data centers = 47. Foundation = 47. Framework = 47. Government = 47. Time = 47. Vibration = 47
The date of Brandon Truaxe's death article was published on January 21, 2019, like 1/21 or 21/1
Revelation = 49 / 121. Estée = 49. retinoid = 49
His death comes not long after he was removed from his role at the company after months of erratic online behaviour.
Deciem was founded in Toronto, Canada in 2013 and has since expanded across the globe.
In a message posted on Instagram, the company said of Mr Truaxe: "You touched our hearts, inspired our minds and made us believe that anything is possible".
"Thank you for every laugh, every learning and every moment of your genius. Whilst we can't imagine a world without you, we promise to take care of each other and will work hard to continue your vision."
Mr Truaxe was removed from his role in October.
He had taken over the company's social media accounts earlier that year and began posting personal and sometimes concerning and bizarre messages, often accompanied by rambling captions, confusing fans of the brand and leading to concerns about his health.
He also used the social platform to publicly sever ties with collaborators and temporarily shuttered the company's stores.
Minority investor Estée Lauder, which had bought a stake in 2017 in the company, eventually sought legal action in Canada to remove Mr Truaxe from his role at Deciem.
Deciem is a beauty and skincare company founded in Toronto, whose tagline is "the abnormal beauty company", owns multiple brands focused mainly on skin and hair care.
The most popular and well-known is The Ordinary, a skincare line which offers affordable products with ingredients most often associated with expensive creams and serums.
It is considered one of the breakout skincare brands of the last couple of years and garnered a cult following, numerous beauty awards, and the attention of major companies in the industry like Estée Lauder.
The 40th prime number is 173
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Deciem founder Brandon Truaxe was found dead on Sunday, reports Radar. He was 40.
It is believed he jumped or fell from his 32nd floor penthouse in the Distillery District.
Nicola Kilner, the company acting CEO, wrote an email to company staff saying that all Deciem offices, warehouses, factories and stores would be closed on Monday in his honour, Vox reported.
Toronto police told the site that Truaxe jumped, and landed on the terrace of a sixth floor apartment.
“He was found dead at the scene,” a police spokesperson said. “Someone looked under their balcony window and saw someone lying on the terrace half covered in snow, meaning he had been there for a while.”
There was no evidence of foul play. His Deciem colleague Riyadh Swedaan told the National Post, “I don’t think he jumped. I think he fell,”
Brandon Truaxe
Nikola Kilner
the Toronto police Department
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